Elektrax was established in the mid ’90s in Sydney, Australia, by one of that city’s most influential DJ/producers over the past 20 years: DJ Hi-Shock.

The label’s first release was the “Nagano Trax Vol.1″ vinyl; thereafter, while a lot of remarkably cool techno was produced for Elektrax, and quite a few white labels eventuated, being based in a land so damned far from the essential European techno scene made it hard to ship the records across the gaping seas between us, let alone sell and promote them to the perfect audience.

The chance to start afresh without such constraints came with the emergence of digital platforms, and our labels Elektrax Recordings, and the newly established subsidiary label Hypnotic Room, were amongst the first few labels to try this new distribution technology when they joined Beatport in early 2005.

As a wealth of new artists became involved with Elektrax, additional sub-labels were created to cater for the diversity, and in 2008 Elektrax became Elektrax Music – the umbrella organization through which to run Elektrax Recordings (techno, minimalist, psy-tekk), Elektrax Progressive (progressive trance, progressive house), Hypnotic Room (tech-house, minimal, electronica), Hypnotic Room – Special Edition (a special remix series, house, acid, breaks), and Android Muziq (deep, futuristic sci-fi techno).

These days Elektrax Music is run with the help of a small but dedicated group of people consisting of a graphic designer, an accounts/legal assistant, a marketing/promotions representative, a mastering engineer, and an international team of cool music writers.

The label owner, DJ Hi-Shock, gets involved too, and does all of the web development, A&R and general label management.

With releases and remixes from new and established producers such as DJ Wada, Si Begg, Commander Tom, Mijk van Dijk, Dave Tarrida, Gayle San, Steve Stoll, Justin Robertson, Patrick Pulsinger, Jammin’ Unit, Shin Nishimura, Paul Birken, Psi Room, Ree.K, Roman Zawodny, DJ Warp, Biochip C, Secret Surfer, Little Nobody, Thomas P. Heckmann, Captain Funk, and DJ Hi-Shock, our labels have already engineered for themselves individual stronghold identities and gained support from most top DJs worldwide. This, we believe, is only the beginning.

Why Digital Label?

Our labels have deliberately chosen to pursue the digital medium. More music has been purchased through digital download sales than ever before, and physical record sales are constantly diminishing.

Digital sales allow us to spend more money on release marketing and artist promotion, as we are able to save on the shipping and manufacturing costs of physical product and the associated burden of distribution.

We are a complete record label and don’t just sell the music on-line, but also provide a full and comprehensive service for our signed label artist which includes:

*release features on all the top online shops
*artist interviews by veteran music journalists
*press releases
*all-inclusive artist promotion
*extensive mail-outs
*radio playback
*immaculate artwork design
*remixes by top producers
*submission DJ Promo Pools